Tel: 020 3750 0022

Privacy Policy

Protecting your personal information is extremely important to us at Lifetime Pet Cover. We understand that you trust us to look after your personal data hence the way we collect, use, store, share and retain your personal information is of great importance.

This privacy statement sets out how we, Lifetime Pet Cover (LPC) will use personal information we collect about you when you obtain a quote or buy a policy from us over the phone, via our website or by email.

Lifetime Pet Cover and Covea Insurance plc. will be the data controllers of your data for the purposes of the Data Protection Act 1998 and the EU General Data Protection Regulation (GDPR).

1. What is personal information?

Personal information is any information about a living individual that can be used to identify them. For example: names, addresses, e-mail addresses, telephone numbers, bank details etc. Such details could relate to customers, employees, shareholders, vendors, suppliers, business contacts etc.

2. What information do we collect?

We may collect and process the following personal information about you:

Type of data Description Examples of how we use it
  • Who you are
  • Where you live (including previous addresses)
  • How to contact you
  • Third party contacts (e.g. family members or friends)
  • Servicing your product
  • Marketing
  • Analysis & profiling
  • Enhancing our product and service offering
  • Product underwriting and pricing
Personal Details
  • Age
  • Gender
  • Family details
  • Visual images & personal appearance
  • Financial Details
  • Lifestyle and social circumstances
  • Health details
  • Employment Details

  • Marketing
  • Analysis & profiling
  • Product underwriting and pricing

  • Bank and/or card details
  • How you use your product
  • Changes you make to your product or account
  • Servicing your product
  • Making sure our products and services are fit for purpose
  • Your claims history
  • Product underwriting and pricing
  • Making sure the product is right for you
Consent & preferences
  • Ways you want us to market to you
  • To obtain information from third parties on your behalf
  • Marketing
  • Details on the devices and technology you use
  • Making sure our products and services are fit for purpose

3. Where do we collect your personal information from?

4. How will we use the information we have collected from the above sources?

A) To provide you services relating to an insurance quotation and/or insurance policy:

We collect and use personal information to allow us to give you a quote or to process your purchase of a policy. We also use your information in dealing with renewals and to improve our understanding of our products and services and of your interests. We will use it to manage your insurance policy, including claims handling, issuing policy documentation to you, and providing you with the services described in your policy documents.

B) To communicate with you:

We may send you communications from Lifetime Pet Cover which may include the following:

If you have a current policy with us:

If you have obtained a quote with us:

5. Using your information in accordance with data protection laws

Data protection laws require us to meet certain conditions before we’re allowed to use your personal information in the way described in this privacy policy. We take these responsibilities extremely seriously.

To use your personal information, we’ll rely on the following conditions, depending on the activities we’re carrying out:

This requires us to carry out an assessment of our interests in using your personal data against the interests you have as a citizen and the rights you have under data protection laws.

The outcome of this assessment will determine whether we can use your personal data in the ways described in this privacy policy (except in relation to marketing, where we’ll always rely on your consent). We’ll always act reasonably and give full and proper consideration to your interests in carrying out this assessment.

Please be aware that the personal information you provide to us, and which we collect about you, is required for us to be able to provide our services to you and without it we may not be able to do so.

6. How long do we keep your information for?

We’ll keep your personal information in accordance with our internal retention policies. We’ll determine the length of time we keep it for based on the minimum retention periods required by law or regulation. We’ll only keep your personal information after this period if there’s a legitimate and provable business reason to do so.

For certain research and statistical activities, we may indefinitely retain minimised personal information about you, including medical information, to solely to define our actuarial, underwriting and pricing risk strategies. These activities will not be used to make a decision, or take measures, against you.

7. Who do we share your personal information with?

We’ll only disclose your information to the following third parties for the purposes listed under section 4 above “How will we use the information”:

If you’ve been introduced to us by another company (e.g. Price Comparison sites), we may share your information with them to enable them to:

8. Other partner/affiliate websites

We are not responsible for the privacy policies and practices of other websites. Whenever possible we will only partner with other websites which maintain the same standards as are present on our own website but we cannot guarantee this. If you click through to any of our product or service providers to their own website, you will be subject to that product or service provider’s website terms and conditions and privacy policy, which we would recommend you read carefully.

9. Your Rights

You have rights under data protection law that relate to the way we process your personal data. More information on these rights can be found on the Information Commissioner’s website. If you wish to exercise any of these rights, please get in touch with your customer services team. Alternatively, you can also use the Contact Us section of our website.

A) The right to access the personal data that we hold about you.

B) The right to make us correct any inaccurate personal data we hold about you.

C) The right to make us erase any personal data we hold about you. This right will only apply where for example:

D)The right to restrict our processing of the personal data we hold about you. This right will only apply where for example:

10. Contacts and complaints

If you have any questions about this privacy policy or wish to exercise any of your rights, including changing your marketing preferences, please get in touch with our customer services team. Alternatively, you can also use the Contact Us section of our website.

If you have any concerns about the way we process your personal data, or are not happy with the way we’ve handled a request by you in relation to your rights, you also have the right to make a complaint to the Information Commissioner's Office. Their address is:

First Contact Team

Information Commissioner's Office

Wycliffe House

Water Lane



11.Data Protection Officer

Lifetime Pet Cover has appointed the following officer as the Data Protection Officer to monitor compliance with data protection laws:

Name: Matthew Harrison

E-mail address: [email protected]

Address: The Old Dairy, Western Court, Bishop’s Sutton, Alresford, SO24 0AA

12. Changes to our privacy policy

We reserve the right to amend or modify this privacy policy at any time and any changes will be published on this website.

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 26/10/2023.